Ladbrokes - "Cheltenham"

BBH

BBH London, Großbritannien

7151

Marke: Ladbrokes
Länder: Großbritannien

Werbende: Ladbrokes

Titel	Cheltenham
Agentur	BBH
Kampagne	Cheltenham
Werbende	Ladbrokes
Marke	Ladbrokes
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 3
Geschäftsbereich	Lotterie & Glücksspiele
Philosophie	Leading betting brand Ladbrokes prepares for the return of the Cheltenham Festival (16th-19th March) with the launch of a new campaign that celebrates how customers pick their horses for the races. Leaning on its enduring brand promise of ‘Ladbrokes is where the nation plays’, the campaign reminds the public that however they pick their horse, Ladbrokes has a bet for them. Created by Olivia Shortland and Stephanie Flynn, the film, directed by Stacy Wall of Rogue Films, features people from all walks of life talking directly to camera about what they look for when looking for ‘the one.’ Whether it’s simply the connection or ‘good vibe,’ the eyelashes or the lean, muscular build, the confidence or the pride, each scene beautifully captures the unique criteria that sits behind each character’s selection. Viewers are made to believe that each person is talking about what they look for in their real-life, human partners but we later discover the rug pull that they have been referring to racehorses the entire time, with the spot set to an instrumental rendition of Meat Loaf’s iconic “I’d do anything for Love” track. The film is supported by multiple cross-channel activations, including radio, print and a digital campaign which features a microsite with dating app ‘swipe left/swipe right’ type functionality. This site allows customers to swipe through their horse selection and see horse names, jockey skills, horse profiles and live odds to allow them to pick their horse during the most highly anticipated four days of jump racing in the calendar - the Cheltenham Festival. Held each March, the Cheltenham Festival attracts the most talented horses, trainers and jockeys with 28 races held across four days of jump racing. And whilst the stands will be empty this year as the nation continues its fight against Covid-19, members of the public will be able to view each race live on TV and place bets via the Ladbrokes app throughout the four day festival.
Medientyp	Internet-Film
Länge	60 seconds
Soundtrack	Meat Loaf “I’d do anything for Love”
Produktionsfirma	Rogue Films
Redaktionsbüro	Tenthree
Ton	750mph
Medienagentur	the7stars
Regisseur	Stacy Wall
Texter	Olivia Shortland
Creative Director	Nick Gill
Art Director	Stephanie Flynn
Business Leader	Jon Barnes
Senior Account Director	Sam Hardy
Kundenbetreuer	Caitlin Quigley
Kundenbetreuer	Atalanta Purce
Account Executive	Benny Younger
Senior Strategist	Robert Meiklejohn
Agency Producer	Matt Towell
Assistant Agency Producer	Rory Reames
Executive Producer	Kate Taylor
Produzent	Maddy Easton
Produktionsmanager	Hannah Joy Cooney
Direktor Fotografie	Nanu Segal
Post-Produktion	Untold Studios
Cutter	Ellie Johnson
Ton	Ben Gulvin
Leitung Musik	Hywel Evans
Leitung Musik	TMS Black Sheep Music
Produzent Digital	Kevin Mccloat
Designer	Christian Kolodziejski
Designer	Adam Buckland
Art Producer	Adam Overton
Projektmanager	Katie Bloom
Digital	Wellcom
Developer	Manuel Yemoh
Werbeleiter	Dominic Grounsell
Werbeleiter	Angela Porter
Werbeleiter	Stewart Townsend
Werbeleiter	Benjamin Reeves
PR Agency	ZPR