The campaign for Delta Lloyd insurance features people who obviously feel secure enough to go their own (unconventional) way and take on big challenges.
Philosophie
Delta Lloyd is the reliable insurance company one can truly build on. The brand provides consumers with the necessary certainty and expected financial risks, which enables them to live their lives truly the way they want to. The result of this mentality is shown in the campaign, in which we see people who obviously feel secure enough to go their own (unconventional) way and to take on even bigger challenges. This message was conveyed in a multimedia campaign, using both traditional media (TV, print, outdoor etc.) and events in which the brand mentality is brought to life.
Problem
Despite the fact that Delta Lloyd is one of the biggest insurance companies, it only ranked 6th in terms of brand familiarity. Delta Lloyd was perceived as a very reliable company, but at the same time suffered from a boring and outdated image. The objective was not only to increase spontaneous brand awareness, but also to revitalise the image with the values 'self-assured, entrepreneurial and contemporary'.