Eclipse Mints - "Say Hello to Fresh"

DDB Guangzhou

DDB Guangzhou Guangzhou, China

18292

Titel	Say Hello to Fresh
Agentur	DDB Guangzhou
Kampagne	Say Hello to Fresh
Werbende	Wm Wrigley Jr. Co.
Marke	Eclipse Mints
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 1
Geschäftsbereich	Schokolade, Schokoriegel, Süßigkeiten, Kaugummi
Slogan	Say Hello to Fresh
Story	Wrigley has launched a new campaign for Eclipse, its sugar-free mints. Created by DDB Group Guangzhou and DDB Sydney, the TVC centres on a young man making the best of unexpected and uncomfortable moments – including run-ins with a thug, street performers, gangsters and even a body bag. Remaining consistent with Eclipse’s brand story of seeing where ‘hello’ takes you, the TVC reinforces the notion that every new connection offers a potential opportunity. Filmed specifically for Hong Kong and Taiwan, the TVC features a young man travelling through the back streets of a dangerous city and the predicaments he finds himself in. ‘Hello’ becomes his catch cry, and with a packet of Eclipse in his pocket, he enjoys the company of his new friends.
Medientyp	Fernsehen
Länge	45 seconds
Markt	China, Taiwan
Produktionsfirma	The Sweet Shop
Regisseur	Damien Shadforth
Agency	DDB Sydney
Regional Creative Director	Andy Fackrell