Titel | Emo |
Agentur | McCann South Africa |
Kampagne | Emoticon |
Werbende | Telkom |
Marke | 8.ta |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 1 |
Geschäftsbereich | Mobilfunk, WAP |
Slogan | Amazing things happen with Heita |
Story | The campaign delivers on a simple truth that human connection is what makes life worth living and it all begins with a greeting, in this case 8.ta which is derived from "Heita" ( pronounced aytaah!). Heita is South African street language and township slang for hey, howzit and hello. The ad features specially created Emoticon characters with a Sid and Nancy feel that speak to the audience in a more visual way resulting in a surreal cartoon like experience for the viewer. |
Medientyp | Fernsehen & Kino |
Soundtrack | It's a hard life |
Produktionsfirma | Velocity Films |
Produzent | Grant Davies |
Executive Producer | Peter Carr |
Regisseur | Keith Rose |
Agency Producer | Loli Bishop |
Texter | Tim Beckerling |
Art Director | Sean Harrison |
Executive Creative Director | Vanessa Pearson |
Werbeleiter | Jade Samuels |
Werbeleiter | Mmatholo Legodi |
Werbeleiter | Selvan Naidoo |
Werbeleiter | Stephen Blewett |
Werbeleiter | Amith Maharaj |
Redaktionsbüro | Deliverance Post Production |
Final Mix | Waterfront Studios |
Senior Art Director | Yvonne Hall |