Presidente e Diretor de Criação
at
F/Nazca Saatchi & Saatchi Publicidade Ltda.
São Paulo, Brasilien
| Titel | Invisible Car |
| Agentur | F/Nazca Saatchi & Saatchi Publicidade Ltda. |
| Kampagne | Honda Fit 2015 |
| Werbende | Honda Motor Co., Ltd. |
| Marke | Honda |
| Posted | JunI 2014 |
| Produkt | Fit 2015 |
| Geschäftsbereich | Autos |
| Story | Description: The original strategy was implemented in Honda dealers from all over Brazil. Clients could visualize details of the car simply by directing the camera of a tablet at a "virtual carpet", which market out the exact size of the new Fit 2015, placed on the floor of Honda showrooms. |
| Ergebnis | More than 38,000 people interacted with the new Honda Fit virtually and 1,500 bought it even before it was available in stores. |
| Medientyp | Interaktiv |
| Länge | |
| Executive Creative Director | Fábio Fernandes |
| Executive Creative Director | Eduardo Lima |
| Creative Director | Theo Rocha |
| Texter | João Paulo Testa |
| Art Director | Ricardo Pocci |
| Account Team | Marcello Penna |
| Account Team | Marco Piza |
| Etat-Planer | Jos Porto |
| Etat-Planer | Douglas Nogueira |
| Etat-Planer | Caio Felipe |
| Projektmanager | Thais Villela |
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