14 Hands Winery - "Dare"

Team One

Team One Los Angeles, Vereinigte Staaten von Amerika

16428

Marke: 14 Hands Winery
Länder: Vereinigte Staaten von Amerika

Werbende: 14 Hands Winery

Titel	Dare
Agentur	Team One
Kampagne	Find your Wild
Werbende	14 Hands Winery
Marke	14 Hands Winery
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 5
Geschäftsbereich	Spirituosen
Story	Unbound by rules or convention - this is the ethos behind 14 Hands Winery, Washington state’s second largest winery. A brand inspired by the untamed spirit of the wild horses that once freely roamed eastern Washington. The winery reflected on those very roots to inspire its biggest marketing effort ever: a complete relaunch of its iconic brand with a new strategic direction and fresh campaign, executed with the help of agency of record, Team One. “Find Your Wild” is the new brand platform that speaks to the 14 Hands brand spirit, the unconventional approach to winemaking, and the target consumers who are spontaneous participants in life. “Find Your Wild” celebrates how we all have a bold side. Something that exists in parallel to our “buttoned-up side” that reminds us to play and what it means to be truly alive. This idea comes to life in this new campaign that introduces 14 Hands’ full brand refresh, the bold new look and feel of both the bottles and cans, and stands out amongst a clutter of cliche wine advertising.
Medientyp	Internet-Film
Länge	30 seconds
Creative Director	Jesse Blatz
Creative Director	Matt Lanzdorf
Associate Director of Content	Leah Bohl
Associate Producer	Robert Holeman
Chief Creative Officer	Chris Graves
Executive Creative Director	Jason Stinsmuehlen
Chief Executive Officer (CEO)	Julie Michael
Etatdirektor	Emily Krueger
Management Supervisor	Katie Czerwonka
Account Supervisor	Elliott Klein
Strategy Director	Nicole Cestaro
Media Director	Rinku Mahbubani
Associate Director of Business Affairs	Janet Anderson
Projektmanager	Kaitlyn Ha
Projektmanager	Henry White
Director of Content	Sam Walsh
Produktionsfirma	MJZ
Regisseur	Steve Ayson
Herstellungsleiter	Sarah Cook
Executive Producer	Emma Wilcockson
DP	Marty Williams
Redaktionsbüro	Union Editorial LA / Beast LA
Cutter	Tim Thornton Allan
Assistenzredakteur	Chris Walker
President	Michael Raimondi
Geschäftsführender Teilhaber	Michael Raimondi
Executive Producer	Joe Ross
Finishing Company	Hunter Advertising
Flame Artist	Carolyn Woods
Flame Artist	Evan Guidera
Grafik	Mannix Rickenbacher
Executive Producer	Logan Aries
Filmübertragung	Co 3
Kolorist	Tom Poole
Musik	SOUTH
Komponist	Rusty Logsdon
Komponist	Jon Darling
Creative Director	Dan Pritikin
Creative Director	Matt Drenik
Sounddesigner	Robin Holden
EP	Ann Haugen
Filmproduzent/Produzent	Ignacio Zas
Aufnahmestudio	Margarita Mix Santa Monica
Sound Mixer	Nathan Dubin