| Titel | Soccer |
| Agentur | Wieden + Kennedy |
| Kampagne | Nike Pro Cold - Dick's |
| Werbende | DICK's Sporting Goods |
| Marke | Dick's |
| Posted | November 2007 |
| Produkt | Nike Pro Cold |
| Geschäftsbereich | Outdoor & Leichtathletikbekleidung |
| Slogan | The Athletes Secret Weapon |
| Story | Pro athletes wearing Nike Pro Cold Weather apparel beat their non-Nike wearing competitors. When you play cold you are distracted. Athletes stay focused and warm in Nike Pro Cold apparel. |
| Problem | Communicate two things to HS athletes: 1. Nike Pro Cold Weather apparel is the best advanced first layer garment in the industry. 2. Establish Dicks Sporting Goods as the destination for Nike Pro cold Weather apparel. |
| Medientyp | Fernsehen |
| Länge | |
| Produktionsfirma | Furlined |
| Post-Produktion | Methodstudios |
| Creative Director | Tyler Whisnand |
| Creative Director | Mike McCommon |
| Texter | Craig Baldo |
| Texter | Nathan Goldberg |
| Stellvertretender Creative Director | Shannon McGlothin |
| Art Director | Jay Kamath |
| Etatdirektor | Dianne Villarreal |
| Agency Producer | Jennifer Fiske |
| Agency Executive Producer | Ben Grylewicz |
| Regisseur | Perlorian Brothers |
| Audio-Postproduktion | Lime Studios |
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