Mercado Play - "Mercado Play is addictively free"

Gut

Gut Buenos Aires, Argentinien

4971

Marke: Mercado Play
Länder: Argentinien

Werbende: Mercado Libre

Titel	Mercado Play is addictively free
Titel (Originalsprache)	Mercado Play es adictivamente gratis
Agentur	Gut
Kampagne	Mercado Play is addictively free
Werbende	Mercado Libre
Marke	Mercado Play
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 2
Geschäftsbereich	Online-Freizeit-Service
Philosophie	The campaign focuses on the consequences of "marathoning" series or movies until late, thanks to "Mercado Play", the new free streaming platform that works from the Mercado Libre app and with which the company has taken a leap into the world of entertainment. The campaign, which includes television, street and digital platforms, seeks to identify audience stress points and establish a distinctive positioning for the brand.
Medientyp	Fernsehen
Länge	20 seconds
Founder & Chairman	Gastón Bigio
Founder & Chairman	Anselmo Ramos
Chief Creative Officer	Joaquín Cubría
Chief Creative Officer	Ramiro Rodriguez Gamallo
Chief Creative Officer	Matias Lafalla
Regional Account Director & Partner	Natalia Noya
Executive Creative Director	Laura Rapela
Executive Creative Director	Diego Fernández Posada
Creative Director	Agustín Fernandez Madero
Creative Director	Gonzalo Nahuel Palma
Art Director	Daniela Russel
Cutter	Matías Simonet
Geschäftsführer	Paula Medina Rivero
Head of Design	Rosario Muñoz Lopez
Etatdirektor	sofia goldin
Account Supervisor	Julieta Altare
Leiter Strategie	Javier Quintero
Strategy Director	Mariana Varella
Senior Brand Strategist	Juan Cistoldi
Social Media Strategy Director	Ignacio Rocca
Senior Social Strategist	Kevin Rehbein
Head of Digital and Social	Gori Nastasi
Texter	Daiana Benitez
Art Director	Luz Di Cintio
Grafik-Designer	Lucas Barreto
Grafik-Designer	Sofia Iezzi Moñux
Creative Manager	Florencia Vera
Creative Manager	Paula Akel
Produktionsleitung	Florencia Albizzati
Produzent	Mariana Jauregui
Produktionsfirma	Argentinacine
Regisseur	Joaquín Güiraldes
Regisseur	Inesa Villanueva
Executive Producer	Laura Fassi
Produzent	Germán Escande
Direktor Fotografie	Mariano Monti
Art Director	Sofía Marqués
Casting	Saigon
Casting Director	Martin Neuburger
Head of Post Production	Aldo Ferrari
Post Production Coordinator	Miranda Schwartz
Cutter	Alejo Santos
Cutter	Daniel Prync
Digital Assets Assembly	Hernán Cali Ospina
Kolorist	Alejandra Lescano
Tonproduktion	Big Sound
Musik	BAMBA MUSIC
Werbeleiter	Yadia Coccaro
Werbeleiter	Agostina Frascarelli
Werbeleiter	Luciana Alejandra Diaz
Werbeleiter	Macarena Rodriguez
Werbeleiter	Agustina Cafaro
Werbeleiter	Manuel Jesús Alonzo