JANSSEN - "6 Minutes Together"

McCann Health

McCann Health Tokyo, Japan

Awards

1891

Marke: JANSSEN
Länder: Japan

Werbende: Janssen Pharamaceuticals

Titel	6 Minutes Together
Brief	"6 Minutes Together" is an original music playlist designed together with a PAH specialist, aiming to transform the 6 minutes of despair into 6 minutes of positivity. By collaborating with Spotify, forty artists in Japan and around the world including OASIS, QUEEN, and Diana Ross, have offered their 6-minute songs. Every song has the exact Beats Per Minute to match patients’ walking speed. The playlist also includes a 6-minute original audio recording of medical tips for PAH patients by a PAH specialist, Professor Tamura. The playlist also gained endorsement by one of Japan’s most well-known artists, Yo Hitoto, who wrote a new song, "6 Minutes" for PAH patients specially in the playlist.The potential of music as prescription for patients’ emotions.
Agentur	McCann Health
Kampagne	6 Minutes Together
Werbende	Janssen Pharamaceuticals
Marke	JANSSEN
Posted	November 2021
Geschäftsbereich	Gesundheits- und Pharmazeutische Produkte
Story	PAH (Pulmonary Arterial Hypertension) is a fatal rare disease that makes it difficult for oxygen to be properly distributed through the body, causing patients to feel short of breath even when walking. Whilst PAH can't be cured, it can be treated. To optimize treatment, the patient's condition is monitored regularly through the '6-minute walk test'. This 6 minute is a suffocating, desperate and lonely process that reminds patients of their fatal destiny, and some patients are reluctant or even refuse to take the test. Janssen Pharma which provides its treatment drug ‘Opsumit’ for PAH decided to stand up to the situation to provide a solution beyond medicine.
Medientyp	Case Study
Global Chief Creative Officer	Matt Eastwood
Executive Creative Director	Shunsuke Kakinami
Creative Director	Mai Kaneda
Art Director	Akira Takahashi
Senior Creative Producer	Daisuke Ishiguro
Account Executive	Mariko Oshima
Strategieplaner	Shiori Miura
PR Planner	Shiori Miura
Strategieplaner	Kenta Yoshida
Produzent Digital	Akiko Takahashi
Senior Account Manager	Toshiaki Tachimura
Senior Business Director	Hiroyuki Baba
Translator	Chiaki Kobayashi
Medienplaner	Rie Ota
Music Video Director	Ryo Ichikawa
Camera Director	Ryo Ichikawa
Filmproduzent/Produzent	Gentaro Kakesu
Produktionsmanager	Akira Tsuyama
Ausstattung/Styling	Saori Iguchi
Offline Editor	Shinsaku Kamimura
Online Editor	Riku Kiyozuka
Casting	Kouko Takahashi
Illustrator	Megumi Goto
PR Planner	Saki Iwamoto
PR Planner	Sakiko Oya
Zeichner	Yo Hitoto
Komponist	Tatsuro Mashiko
Music Aranger	Yo Tomi