Titel | Overload |
Agentur | Grey London |
Kampagne | Overload |
Werbende | Fidelity International |
Marke | Fidelity |
Datum der ersten Ausstrahlung/Veröffentlichung | 2022 / 3 |
Geschäftsbereich | Bank Services, Börsenmakler |
Philosophie | Grey London has created a new commercial for Fidelity International, the investment provider. The ad, aimed at end investors, focuses on the way they feel about the choices they have to make, and recreates the relief experienced when you have a simple solution. It builds on the brand’s previous market-leading, emotion-led work also featuring the Fidelity family Adam, Sarah and Tizzy the dog. In the new spot, ‘Overload’, the benefit of Fidelity’s guidance tools and advice for investors of all levels are brought to life when the protagonist, Adam, finds himself overwhelmed in a wormhole of confusing information and multiple choices as he attempts to make an investment decision. But he is eventually rescued by his wife Sarah who, as she invests with Fidelity, has the tools and support to help him make the right choice. The new campaign is intended to explore themes and ideas which have captured the imagination of investors over the past few years - including those at the start of their investing journey whose interest has been sparked for the first time. The ad, which is timed to coincide with the forthcoming end of the financial year, will look at the decisions people are considering about if, how and where to invest. Its approach is a step-change from Grey’s previous emotion-led campaigns built around the special moments in life that people save for. But with the Fidelity family still present and the complex nature of investments humorously dramatised, the new work remains warm, engaging, and relatable. The 60 second film was directed by comedy director Bethan Seller through Rogue Films. The voice-over was by actress Tara Fitzgerald. The new work launches on March 4 across TV, VOD, digital, and social and runs nationwide until April. |
Medientyp | Fernsehen |
Länge | |
Produktionsfirma | Rogue Films |
Werbeleiter | Jet Cooke |
Werbeleiter | Beth Cowley |
President & Chief Creative Officer | Laura Jordan Bambach |
Creative Director | Jesse Little |
Creative Director | Matt Moreland |
Creative Director | Chris Clarke |
Creative Teammitglied | Orla O’Connor |
Creative Teammitglied | Daisy Bard |
Planning Partner | Matt Gladstone |
Senior Planner | Jesper Norgaard |
Joint Managing Director | Nathan Gainford |
Group Business Director | Ayesha Datoo |
Kaufmännischer Geschäftsführer | Kate Armishaw |
Etatdirektor | Rachel Jeffery |
Account Executive | David Gyampoh |
Agency Senior Producer | Hananha Willers |
Agency Senior Producer | Lucy Edwards |
Assistant Producer | Alicia Cordell |
Business Affairs | Lauren Rooke |
Projektmanager | Emma Louise Hansen |
Projektmanager | Amy Drew |
Designer | Stuart Leung |
Medienagentur | Wavemaker UK |
Regisseur | Bethan Seller |
Produzent | Toby Courlander |
Executive Producer | James Howland |
Geschäftsführer | Kate Taylor |
Direktor Fotografie | Diana Olifirova |
Direktor Fotografie | Matthew Taylor |
Produktionsdesigner | Sarah Jenneson |
Cutter | Saam Hodivala |
Redaktionsbüro | Shift Post |
Audio-Postproduktion | Gramercy Park Studios |
Kolorist | Ben Rogers |
Executive Post & Sound Producer | Annika Gustavsson |
Head of VFX | Mark Beardall |
Sound Engineer | Sam Cross |