| Titel | First Day |
| Agentur | Modernista! |
| Kampagne | First Day |
| Werbende | General Motors Corp. |
| Marke | Hummer |
| Posted | Oktober 2004 |
| Geschäftsbereich | Allradantrieb |
| Philosophie | The objective of "First Day" was to highlight the H2's family appeal and real life utility. The spot captures what HUMMER owners already know: kids are absolutely, magnetically drawn to the truck. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Post-Produktion | The Mill New York |
| Tonstudio | Stimmung |
| Executive Creative Director | Lance Jensen |
| Executive Creative Director | Gary Koepke |
| Creative Director | Will Uronis |
| Art Director | Will Uronis |
| Art Director | Gary Koepke |
| Agency Producer | Eric Voegele |
| Agency Executive Producer | Charles Wolford |
| Produktionsfirma | Independent Media |
| Executive Producer | Susanne Preissler |
| Regisseur | Scott Hicks |
| Produzent | Linda Levine |
| Produzent | Kelly Amato |
| Produzent | Mark Campbell |
| Redaktionsbüro | Lost Planet |
| Cutter | Hank Corwin |
| Cutter | Charlie Johnston |
| Post-Produktion | Verity Grantham |
| Creative Director | Shane Hutton |
| Texter | Shane Hutton |
| Filmübertragung | Fergus McCall |
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