Change the Ref x March for Our Lives - "The Shotline"

MullenLowe U.S.

MullenLowe U.S. New York, Vereinigte Staaten von Amerika

1497

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Change the Ref x March for Our Lives
Länder: Vereinigte Staaten von Amerika

Werbende: Change the Ref x March for Our Lives

Titel	The Shotline
Agentur	MullenLowe U.S.
Kampagne	The Shotline
Werbende	Change the Ref x March for Our Lives
Marke	Change the Ref x March for Our Lives
Datum der ersten Ausstrahlung/Veröffentlichung	2024 / 2
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	Guns are now the leading cause of death among children for the third consecutive year, sparing almost no neighborhood and falling particularly hard on Black and brown communities. And yet, politicians continue to offer their thoughts and prayers and make excuses. Today, parents, survivors, and advocates for gun safety will launch The Shotline (theshotline.org), an automated platform and campaign that uses artificial intelligence to re-create the voices of innocent victims of gun violence so they can share, in their own voices, the harrowing details of how they were killed. Each victim’s personal message will be sent as a phone call directly to lawmakers, again and again, to force them to confront the toll their inaction has taken. Led by Change the Ref and March For Our Lives, The Shotline uses audio provided by victims’ families and deep machine learning to create a computerized version of each victim’s voice. Last year, more than 40,000 people lost their lives to guns, but they will not remain silent. Lawmakers will receive detailed calls from victims like Marjory Stoneman Douglas High School senior Joaquin Oliver,
Medientyp	Internet-Film
Länge	76 seconds
Creative Agency	MullenLowe U.S.
Executive Creative Director	Tim Vaccarino
Texter	Annie Turner
Texter	Nick Gonzales
SVP	Courtney Calvert
Executive Content Producer	Hadas Grossman - VP
Executive Content Producer	Aubrey Hayden
Executive Producer	Gillian Blain
Produzent	Briana Hemphill
Executive Producer	Courtney Coyne
Digital	Courtney Coyne
Image Design	Ryan Dight
SVP	Kelly Burke
Geschäftsführer	Kelly Burke
Public Relations	Kelly Burke
Strategy Director	Ellie Gogan-Tilstone
Strategy Director	Jules Tilstone
Executive Producer	Jake Loonan
Art Director	Tucker Stosic
Texter	Jack Loftus
Texter	Kieran Murray
Head of Design	Joao Paz
Designer	Christian Meissner
Art Director	Tucker Stosic
Motion/Design	Jeong Lee
Texter	Jack Loftus
Projektmanager	Victoria Stosic
Texter	Kieran Murray
Content Producer	Joe Piro
Head of Design	Joao Paz
Cutter	Rach LaMantia
Designer	Christian Meissner
Produktionsfirma	Edisen
Motion/Design	Jeong Lee
Sounddesigner	Fredrik Lekman
Projektmanager	Victoria Stosic
Sounddesigner	Niklas Lindh
Content Producer	Joe Piro
Cutter	Rach LaMantia
Produktionsfirma	Edisen
Sounddesigner	Fredrik Lekman
Sounddesigner	Niklas Lindh