Barclaycard - "Roller Coaster"

BBH

BBH London, Großbritannien

23508

Titel	Roller Coaster
Agentur	BBH
Kampagne	Roller Coaster - Barclays
Werbende	Barclaycard
Marke	Barclaycard
Datum der ersten Ausstrahlung/Veröffentlichung	2010 / 1
Geschäftsbereich	Kreditkarten
Story	The advert begins with the character standing at the lift doors of his apartment block when a rollercoaster pulls up and takes him on a wonderfully smooth and liberating journey high above the clutter and congestion of the city below, only slowing slightly when he makes a contactless payment at the bakery en route to work.
Philosophie	The four week campaign launches online on YouTube and Barclaycards Facebook page on Friday 22 January with a 60 second advert. It will air on television for the first time on Sunday 24 January on ITV1. A 40 second version will be introduced after the first week. The TV activity is part of a wider campaign that will include online adverts and a social media campaign set to reach more than 10 million people using www.facebook.com/barclaycard as a hub for all new information about the commercial. Following on from the success of the Waterslide iPhone game, Barclaycard will launch a Rollercoaster download game later in the year.
Medientyp	Fernsehen
Redaktionsbüro	Final Cut
Ton	Wave Studios
Agency Producer	Olly Chapman
Etatdirektor	Nick Phelps
Etat-Planer	Nicky Vita
Creative Director	Adam Tucker
Art Director	Szymon Rose
Texter	Daniel Schaefer
Produktionsfirma	MJZ
Regisseur	Nicolai Fuglsig
Direktor Fotografie	Alwin Kuchler
Post-Produktion	The Mill London
Cutter	Rick Russell