Kirk Baxter
Cutter at Chelsea Pictures
New York, Vereinigte Staaten von Amerika
TitelCheesecake
Agentur
Kampagne Cheesecake
Werbende The Travelers Companies, Inc.
Marke Travelers Insurance
PostedNovember 2008
Geschäftsbereich Versicherung
Slogan Insurance. In-synch.
Story "Cheesecake" is a sequel to the story introduced in "Delivery." The adventures continue, as the dapper man and his magic umbrellas help people stop fretting about their homes, cars and businesses, freeing them up to worry about more important things. Like ninjas.
Philosophie Travelers is releasing two new :30 spots during Sweeps Week. The spots will on both network and cable, with an emphasis on news, pop culture/lifestyle and home design programming.
Problem Throughout the spots, the man places iconic red umbrellas—both large and small—over various items to help people care for "the things they love." From freight ships to cheesecakes and cars to computer parts, the red umbrella is there to protect. The connection to Travelers: When you need the umbrella, it will be there.
Medientyp Fernsehen
Länge
Tonstudio
Musik
Tonstudio
Spezialeffekte
Executive Creative Director
Art Director
Texter
Director of Production
Agency Executive Producer
Produktionsfirma
Regisseur
Direktor Fotografie
Cutter
Kolorist
Media Director
Media Director
Media Director
Etatdirektor
Etatdirektor
Kaufmännischer Geschäftsführer
Stimme
Creative Director
Creative Director
Spezialeffekte
Lead Flame Artist
Komponist
Filmübertragung
Produzent
Tonstudio
Audioingenieur
Mental-Ray rendering (umbrellas)
Redaktionsbüro
Produzent
Executive Producer
VFX Producer
Kundenbetreuer
Executive Producer
Executive Producer
3D-Grafiken
3D-Grafiken
CG Supervisor
3D-Grafiken
3D-Grafiken

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