| Titel | Combo Pack Cereal Box |
| Agentur | O |
| Kampagne | Diamond Shreddies - Post Cereal |
| Werbende | Kraft Foods, Inc. |
| Marke | Post |
| Posted | Oktober 2008 |
| Produkt | Diamond Shreddies |
| Geschäftsbereich | Müsli |
| Slogan | www.diamondshreddies.com |
| Story | Shreddies releases its cheeky Combo Pack, which contains the original square Shreddies and the new diamond shape that looks stunningly familiar. On diamondshreddies.com, web videos feature the President responding to concerned customers, who feel hood-winked by the marketing ploy, and their real letters--Ogilvy, Toronto reports that Post has received many calls and letters in response to the diamond Shreddies campaign. What better response than poking fun at consumer complaints? |
| Medientyp | Verpackung, Marke & Design |
| Markt | Kanada |
| Art Director | Ivan Pols |
| Texter | Hunter Somerville |
| Stellvertretender Creative Director | Tim Piper |
| Texter | Tim Piper |
| Chief Creative Officer | Nancy Vonk |
| Chief Creative Officer | Janet Kestin |
| Stellvertretender Creative Director | Ivan Pols |
| Agency Producer | Ken Rodger |
| Agency Producer | Brenda Surminski |