McDonald's - "Tuloy Pa Rin"

Leo Burnett Group Manila

Leo Burnett Group Manila Manila, Philippinen

9579

Marke: McDonald's
Länder: Philippinen

Werbende: McDonald's

Titel	Tuloy Pa Rin
Agentur	Leo Burnett Group Manila
Kampagne	McSpicy
Werbende	McDonald's
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 6
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	She went back to their usual place. She picks up her order, and finds every table taken, except the one where they had the conversation that broke her heart. A sharp pang of pain hits her as she remembered how much he tried to avert her gaze, how he resisted her touch when she begged him to stay. The thought of sitting on the same spot was daunting, but she continued to walk towards it, smiling. She knows she’ll eventually move on, leave everything behind, and welcome the change that is for the better.
Ergebnis	That’s the 60-second video launched by Leo Burnett Manila and Golden Arches Development for the new burger McDo, which roused intense, passionate reactions from the audience. As of this writing, the video was viewed 3.1M times and shared almost 40K times. Marketing Director for Golden Arches Development Corporation, Christina Lao said that the material was uploaded simultaneously on Facebook & Youtube at 11AM last June 5, and it hit 1 million organic views within 12 hours of posting. A 30-second version was aired on television the same day. Sponsored views only kicked in 12:01 AM of June 6, Monday.
Medientyp	Fernsehen
Länge	61 seconds
Regisseur	Joel Limchoc
Creative Teammitglied	Mela Advincula
Kundenbetreuer	Donny Dingcong
Kundenbetreuer	Maik Alturas
Produzent	Steve Vesagas
EVP	Margot Torres
Marketing Manager	Christina Lao
Kundenbetreuer	Andy Rivera
Creative Teammitglied	Keena Jauregui
Kundenbetreuer	Judy Medina
Planning Team	Joy Santos
Planning Team	Lia Malferrari
Casting	Edge Pasion
Production Supervisor	Tria Sordan
Produktmanagement	Ashley Santillan
Chief Creative Officer	Panes Raoul
Art Director	Tingcungco Dan
Art Director	Barroga Spiro
Produktionsfirma	Film Pabrika