| Titel | IQ |
| Agentur | Wieden + Kennedy |
| Kampagne | Madden '09 - EA |
| Werbende | Electronic Arts Inc. |
| Marke | EA Sports |
| Posted | September 2008 |
| Produkt | Madden NFL '09 |
| Geschäftsbereich | Videospielekonsolen |
| Slogan | The Game Adapts To You. |
| Story | John Madden goes in to detail about the Madden IQ feature in Madden NFL 09. He explains the basic concept of the feature and expresses his thoughts on ill-advised actions that players have made in the past. |
| Problem | To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Vereinigte Staaten von Amerika |
| Post-Produktion | Joint Editorial House |
| Creative Director | Jed Alger |
| Creative Director | Aaron Allen |
| Texter | Caleb Jensen |
| Art Director | Taylor Twist |
| Etatdirektor | Andrew Schafer |
| Account Executive | Jordan Delapoer |
| Kundenbetreuer | Philip Kirsch |
| Account Supervisor | Andrew Walenga |
| Agency Producer | Monica Ranes |
| Agency Producer | Jeff Selis |
| Executive Creative Director | Jelly Helm |
| Executive Creative Director | Steve Luker |
| Agency Executive Producer | Ben Grylewicz |
| Regisseur | Errol Morris |
| Produktionsfirma | Moxie Pictures |
| Audio-Postproduktion | Lime Studios |
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