South Beach Diet - "South Beach Diet Life Friendly Brand Anthem"

Quigley

Quigley Los Angeles, Vereinigte Staaten von Amerika

2006

Marke: South Beach Diet
Länder: Vereinigte Staaten von Amerika

Werbende: SBD Enterprises LLC

Titel	South Beach Diet Life Friendly Brand Anthem
Agentur	Quigley
Kampagne	South Beach Diet Life Friendly Brand Anthem
Werbende	SBD Enterprises LLC
Marke	South Beach Diet
Datum der ersten Ausstrahlung/Veröffentlichung	2020 / 1
Geschäftsbereich	Andere
Philosophie	The campaign, created by Quigley-Simpson, consists of an anthemic brand TV spot, as well as digital, social, online video and direct-response television (please see links below). It breaks in conjunction with the launch of “The New Keto Friendly South Beach Diet,” a new plan from world-renowned cardiologist and South Beach Diet creator, Dr. Arthur Agatston, which updates the original diet to be “keto friendly.” The concept of “friendly” runs throughout the campaign and speaks to the fundamental underpinnings of this diet—an achievable and authentic way to eat, centered around body positivity. The benefits of the plan—which helps followers create a healthy, yet realistic version of themselves, are enforced throughout the campaign by Country music singer/songwriter, style entrepreneur and influencer, Jessie James Decker. The campaign marks a significant new chapter for South Beach Diet, with an elevated focus on the overall brand, in a category that typically looks mainly to direct response. This focus on the confluence of brand and response is at the core of Quigley-Simpson and their work.
Medientyp	Fernsehen
Länge	30 seconds
Executive Creative Director	Sariah Dorbin
Creative Director	Nicole Ellingson
Texter	Ben Klassman
Texter	Randy Chunga
Texter	David Cymerman
Texter	Sariah Dorbin
Art Director	Jose Casimiro
Art Director	Nazely Teimoorian
President, Strategy & Creative Services	Alissa Stakgold
EVP, Account Management & Development	Kelly Green
Account Supervisor	Trevor Keim