| Titel | Kidult |
| Agentur | Ogilvy Sydney |
| Kampagne | Power to You |
| Werbende | Vodafone |
| Marke | Vodafone |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2013 / 9 |
| Geschäftsbereich | Mobilfunk, WAP |
| Slogan | Power to you |
| Story | Vodafone Australiahas launched the first in a series of TVCs that introduce the ‘Kidult’; a creative treatment that characterises adults who embrace their inner child. Developed by Ogilvy & Mather Sydney, the Kidult campaign marks a significant return to brave, fun and youthful positioning for Vodafone, and is part of a far-reaching refresh of its overall brand. The first of the TVCs went live last night (Sunday, September 15) with a range of other creative executions to be rolled out in coming weeks. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Australien |
| Chief Creative Officer | Steve Back |
| Creative Director | Russell Smyth |
| Senior Art Director | Graham Johnson |
| Senior Copywriter | Oliver Devaris |
| Group Account Director | Katie Dally |
| Etatdirektor | Rachael Allen |
| Kundenbetreuer | Gemma Troup |
| Agency Producer | Gabe Hammond |
| Produktionsfirma | Curious Films Limited |
| Redaktionsbüro | ASE |
Mehr Projekte
ALLE SEHENGet Your Heart Racing
- MARKE:
- Supercars
- AGENTUR:
- Ogilvy Sydney
Double Demerits
- MARKE:
- Transport for NSW
- AGENTUR:
- Ogilvy Sydney
Dream Big
- MARKE:
- Huggies
- AGENTUR:
- Ogilvy Sydney
Regretable Sex
- MARKE:
- Department of Health
- AGENTUR:
- Batey/Red Cell
Prostate
- MARKE:
- Garvin Institute
- AGENTUR:
- Batey/Red Cell
Patience
- MARKE:
- ABC
- AGENTUR:
- Batey/Red Cell