The line - "Violence 3"

Marmalade Communications Melbourne, Australien

6364

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: The line
Länder: Australien

Werbende: Our Watch

Titel	Violence 3
Agentur	Marmalade Communications
Kampagne	The line
Werbende	Our Watch
Marke	The line
Posted	Oktober 2015
Geschäftsbereich	Öffentliche Sicherheit & Gesundheit
Story	Our Watch delivers The Line, a primary prevention behaviour change campaign for young people aged 12 to 20 years. The Line also supports parents, carers, teachers, educators, coaches and other influencers. The Line encourages young people to develop healthy and equal relationships, and to reject violence. The campaign’s long-term goal is to prevent violence against women and their children by addressing the underlying factors that contribute to violence against women: gender inequality, violence-supportive and sexist attitudes, and rigid gender roles and stereotypes. Recognising and respecting ‘the line’ can be confusing. The Line helps young people to understand what’s ok and what’s not when it comes to intimate relationships, and encourages them to call out behaviours that hurt and disrespect others. The Line is an initiative under the National Plan to Reduce Violence against Women and their Children 2010 – 2022 and is funded by the Australian Government Department of Social Services.
Medientyp	Presse & Publikationen
Produktionsfirma	Finch
Creative Director	John Akritidis
Creative Teammitglied	Sarah Vincenzini
Director Client Service	Lisa Gumbleton
Produzent	Beaver
Digitale Retuschierung	Gary Simm
Digitale Retuschierung	Nicole McKenzie
Regisseur	Derin Seale
Executive Producer	Karen Bryson
Cutter	Drew Thompson
Stills Photographer	Garth Oriander
Tattoo artist	Charlie Lin
Illustrator	Charlie Lin