| Titel | Skyhigh Nicessities |
| Agentur | Wongdoody |
| Kampagne | Skyhigh Nicessities |
| Werbende | Alaska Airlines |
| Marke | Alaska Airlines |
| Posted | JunI 2005 |
| Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
| Philosophie | "Skylineairlines.com" is a fully functioning, barely-parody website, full of corporate indifference and feigned "service" amenities. Downloadable on the site is the Sky Mall-esque catalogue, "Nicessities." This full color display of Sky High's insincerity has travel devices that would make the Marquis de Sade proud. |
| Problem | Travelers are the victims of airlines' cost-cutting efforts and resulting delivery of sub-par customer service. The anti-thesis to bad airlines, Alaska Airlines breaks through to jaded travelers with humor and commiseration, as the airline that "Treats you well." |
| Ergebnis | .36,584,008 Hits/ 970,092 unique visitors. ."Nicessities" was downloaded by 7,000 visitors since it was added to the site 3 months ago. |
| Medientyp | Informationsmaterial & Direktmarketing |
| Markt | Vereinigte Staaten von Amerika |
| Creative Director | Tracy Wong |
| Art Director | Mark Watson |
| Art Director | Pam Fujimoto |
| Texter | Matt McCain |
| Account Supervisor | Kari Connor |
| Account Executive | Natilee Riedman |
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