Mazda - "The Blind Drive"

BBR Saatchi & Saatchi

BBR Saatchi & Saatchi Ramat Gan, Israel

31848

Marke: Mazda
Länder: Israel

Werbende: Mazda

Titel	The Blind Drive
Agentur	BBR Saatchi & Saatchi
Kampagne	Prepare to Be Amazed
Werbende	Mazda
Marke	Mazda
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 11
Geschäftsbereich	Autos
Philosophie	For years Mazda cars owned the road in Israel. In fact, the car was so popular, you saw it everywhere. A blessing…but also a curse as the car's popularity began to affect the way Israelis perceive the brand. As a victim of its own success, Mazda went in the eyes of many Israelis, from a car with major sex appeal to one that is boring and grey. A leasing car; nothing to write home about or get excited. But this year we had news for consumers. We were launching a new, sleeker, better designed, more advanced, accessorized and safer car than ever before and we wanted Israelis to take notice. That's when we realized that to redress misconceptions, we'd have to address Israeli consumer's concerns head on. To do that, we took on consumers' harshest criticisms, most negative comments and lethal talkbacks. and with the help of Ben Collins, better known as Top Gear's "Stig", we proved to them beyond the shadow of a doubt what an incredible car the new Mazda is. The result is a fully integrated campaign that includes a series of four daredevil commercials each highlighting a different aspect of the car, an interactive website, an outdoor campaign and a brand new Mazda catalogue shot by the world's dumbest dog just to prove that no matter who's taking its picture, the Mazda will always look amazing.
Medientyp	Außenwerbung
Länge	141 seconds
Executive Creative Director	Jonathan Lang
Creative Director	Eran Nir
Texter	Ran Even
Art Director	Ori Hasson
Account Supervisor	Chen Halpern
Account Executive	Gil Gershon
Account Executive	Hadar Goren
Strategic Planning Supervisor	Lora Goichman
Produktionsleitung	Dorit Gvili
Produzent	Alon Shmoelof
Kreativer Koordinator	Eva Hasson
Direktor Digitale Kreation	Idan Kligerman
Social Media Edito	Aviv Melamed
Produktionsfirma	Tiferet