Tham Khai Meng
Worldwide Chief Creative Officer at Ogilvy & Mather New York
New York, Vereinigte Staaten von Amerika
TitelJackpot
Agentur
Kampagne Jackpot
Werbende Asociación Mexicana de Instituciones de Seguros
Marke AMIS
Datum der ersten Ausstrahlung/Veröffentlichung 2015 / 4
Geschäftsbereich Versicherung
Slogan Jackpot
Story This spot from the Mexican Insurance Association (AMIS) shows the ridiculously expensive and painful price of not having a health insurance. It features a man who gets into a work accident in a small town and reveals the real nature of people when they discover that the man’s misfortune is actually fortune for them.
The idea was conceived by Ogilvy Mexico and directed by The Maestros’ director Rodrigo Valdés, and it’s part of a health-insurance culture campaign that AMIS is promoting in Mexico. 
Medientyp Fernsehen
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Creative Vice President
Creative Vice President
Executive Creative Director
Creative Director
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Art Director
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Art Director
Agency Producer
Etatdirektor
Regisseur
Cutter
Post-Produktion
Produktion
Executive Producer
Audio
Worldwide Chief Creative Officer

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