Aceto Balsamico di Modena IGP - "Love Stories"

Armando Testa Group

Armando Testa Group Torino, Italien

4031

Titel	Love Stories
Agentur	Armando Testa Group
Kampagne	Love stories
Werbende	Ponti
Marke	Aceto Balsamico di Modena IGP
Datum der ersten Ausstrahlung/Veröffentlichung	2013 / 9
Geschäftsbereich	Essig
Slogan	The Aceto Balsamico di Modena IGP Ponti always knows how to make any dish fall for him
Story	It tells the story of the love at first sight between the bottle of Ponti vinegar from Modena, an elegant country aristocrat, and the juicy, red strawberry who comes pedaling along through the vines. A fresh lettuce and a sweet sweet yellow pepper will also fall in love with him
Philosophie	The campaign plays on simplicity, memorability and irony to build up this new atmosphere. Combining reality (the landscape, the location) and humanizing, where the Ponti product and the ingredients (strawberry, lettuce, peppers...) interact like real people and characters. The camera follows the drops of vinegar as they fall down and bounce gently on the strawberries, prawns, meat and the salad, to then embrace the food, as they become integral to the recipe, so that all the perfumes and flavours can almost be savoured.
Medientyp	Fernsehen
Länge	30 seconds
Regisseur	Eli Sverdlov
Produktionsfirma	Little Bull
Art Director	Monica Pirocca
Texter	Michela Sartorio
Post-Produktion	The Gravity team
Food Director	Vittorio Sacco