Rita Corradi
São Paulo, Brasilien
TitelThinking About the Future: Julia
Agentur
Kampagne Thinking About the Future: Julia
Werbende Fiat
Marke Fiat
PostedDezember 2006
Produkt Fiat 30 Years
Geschäftsbereich Autos
Slogan Fiat 30 years. Inviting you to think of the future.
Story Instead of celebrating its 30 years in Brazil by recalling the past, Fiat decided to look forward and think about the future. And to talk about this subject Fiat invited the future itself: children. In spontaneous statements, they revealed their dreams, concerns and expectations for the next 30 years.
Story (Originalsprache) Em vez de comemorar seus 30 anos de Brasil relembrando o passado, a Fiat resolveu olhar para frente e pensar no futuro. E para falar sobre o assunto, convidou o futuro em pessoa: as crianças. Em depoimentos espontâneos, elas revelam seus sonhos, preocupações e expectativas para daqui a 30 anos.
Medientyp Fernsehen
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