| Titel | Shoelaces |
| Agentur | Saatchi & Saatchi Geneva |
| Kampagne | You look dumber with your mouth open |
| Werbende | Novartis Consumer Health, Inc. |
| Marke | Otrivin |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 5 |
| Geschäftsbereich | Medikamente |
| Medientyp | Fernsehen & Kino |
| Produktionsfirma | The Sweet Shop |
| Chief Creative Officer | John Pallant |
| Chief Creative Officer | Derek Green |
| Creative Director | Leon Jacobs |
| Texter | Maureen Mccabe |
| Texter | Boris Declerck |
| Art Director | Lisa Mcleod |
| Art Director | Daniela Nedelschi |
| Art Director | Lucy Crudgington |
| Agency Producer | Scott McBurnie |
| Account Supervisor | Giuliana Mandelli |
| Account Supervisor | Stephanie Rupp |
| Kundenbetreuer | Mélanie Foucher |
| Kundenbetreuer | Cassy Ymar |
| Managing Director | George Mackenzie |
| Planner | Carolyne Dateo |
| Regisseur | Sam Holst |
| Produzent | Camillo Spath |
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