Los Angeles Film Festival - "One Night Stand"

DDB San Francisco

DDB San Francisco San Francisco, Vereinigte Staaten von Amerika

7511

Titel	One Night Stand
Agentur	DDB San Francisco
Kampagne	One Night Stand
Werbende	IFP/West
Marke	Los Angeles Film Festival
Posted	März 2004
Geschäftsbereich	Festivals & Messen
Slogan	Everyone Likes to Watch
Philosophie	DDB los Angeles wanted to be sure that "normal" people knew that while this was a independent film festival, the movies would be entertaining and not just two guys talking about soup in subtitles. To build on the success of the previous campaign "See a movie instead" (an Effie Winner), DDB created a commercial which made everyone feel welcome while hinting at the sexy, edgy, fun movies that would be shown.
Problem	How do you broaden the appeal of the LA Fim Festival beyond a few unshaven existentialists in berets smoking French cigarettes?
Medientyp	Fernsehen & Kino
Länge	60 seconds
Markt	Vereinigte Staaten von Amerika
Executive Creative Director	Mark Monteiro
Creative Director	Kevin McCarthy
Creative Director	Ed Cole
Art Director	Feh Tarty
Texter	Danielle Vieth
Texter	Steve Peckingham
Regisseur	Don Rase
Filmproduzent/Produzent	Sharon Groh
Agency Producer	Connie Myck
Komponist	Andrew Gross
Cutter	Michael Bartoli
Post-Produktion	Michael Bartoli