| Titel | Insurance for a Modern World |
| Agentur | Leo Burnett Chicago |
| Kampagne | Insurance for a Modern World |
| Werbende | Esurance |
| Marke | Esurance |
| Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 12 |
| Geschäftsbereich | Versicherung |
| Slogan | Insurance for a Modern World |
| Story | Esurance's Insurance for the Modern World, created by Leo Burnett shows the intersection of our real, digital lives and social media lives. The interactive campaign is designed to engage consumers in a dialogue about the most important factors in car insurance: savings, trustworthiness, time, etc. John Krasinski adds his boyish charm to the campaign and presents Esurance as the ideal company for insurance 'do-it-yourselfers' and online shopaholics. The campaign, which includes television, cinema, in-flight, online video and streaming radio, debuted Dec. 24. |
| Medientyp | Fernsehen |
| Soundtrack | Jam Man by Chet Atkins |
| Spezialeffekte | MPC LDN |
| Etat-Planer | Katie George |
| Etatdirektor | Susan Stefaniak |
| Redaktionsbüro | Deluxe’s Beast |
| Regisseur | Omri Cohen |
| Produktionsfirma | Green Dot Films |
| Produzent | Matt Blitz |
| Executive Producer | Ron Nelken |
| Texter | Eric Routenberg |
| Art Director | Sarah Block |
| Creative Director | Eric Routenberg |
| Creative Director | Sarah Block |
| Executive Creative Director | Susan Credle |
| Chief Creative Officer | Susan Credle |
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