PF Chang's - "Culture"

The Richards Group

The Richards Group Dallas, Vereinigte Staaten von Amerika

6550

Marke: PF Chang's
Länder: Vereinigte Staaten von Amerika

Werbende: P.F. Chang's China Bistro

Titel	Culture
Agentur	The Richards Group
Kampagne	This Is Asia
Werbende	P.F. Chang's China Bistro
Marke	PF Chang's
Datum der ersten Ausstrahlung/Veröffentlichung	2019 / 12
Geschäftsbereich	Gastätte & Schnellgaststätte
Philosophie	P.F. Chang’s takes viewers on an epicurean adventure that delights the senses in a new campaign via The Richards Group. Traveling to Japan and South Korea, two films and a series of commercials explore the culinary traditions of Ramen and Bulgogi - along with the signature touches chefs add to personalize these iconic dishes. Directed by Lucky 21’s Jeff Bednarz and edited by Lucky Post’s Sai Selvarajan, each piece is an artful blend where travelogue and tradition meet investigation and inventiveness over delicious plates of food. Along for the journey in “This Is Asia,” are P.F. Chang’s “Honored Guests,” who relish the experiences, taking in sights, sounds, and the spirit of community at each table and in each location. Ultimately, they guide us back home bringing this bounty of inspiration to dishes at P.F. Chang’s.
Medientyp	Fernsehen
Länge	32 seconds
Chief Operating Officer (COO)	John Antioco
SVP, Marketing and Brand Development	Tana Davila
Director of Brand Marketing	Heidi Bergeron
VP, Creative and Design	Jereme Clymer
Senior Director of Culinary Innovation	Michael Dei Maggi
Brand Consultant	Jim Notarnicola
Principal	Stan Richards
Brand Management Principal	Dave Kroencke
Leiter Creative Group	Chuck Schiller
Broadcast Producer	Paul Nelson
Brand Creative	Diego Zelaya
Brand Creative	Kyle Schiller
Brand Management	Laurence Glasscock
Brand Management	Carson Nunnally
Produktionsfirma	Lucky 21
Regisseur	Jeff Bednarz
Executive Producer	John Gilliland
Produktionsleitung	Teresa Cameron
DP	Mark Thomas
Still photographer	Ian Kasnoff
Post-Produktion	Lucky Post
Cutter	Sai Selvarajan
Assistenzredakteur	Kat Kerr
Kolorist	Neil Anderson
Sound Design and Mix	Scottie Richardson
Flame Artist	Tim Nagle
Produzent	Anne Strock
Executive Producer	Jessica Berry
Grafik	Seth Olson
Musik	Earhole Studios (Chicago)
Geschäftsführer	Tom Wiebe
Executive Music Producer	Adam Wiebe
Music Creative Director	Eric Lambert
Composer / Sr. Audio Engineer	Colin Sipos
Komponist	Matt Harting
Komponist	David Blamires
Sr. Sound Designer, Audio Engineer	Beto Santoyo
Sound Designer, Audio Engineer	Danny Harris