DFS - "The Big Sofa Test"

krow Communications

krow Communications London, Großbritannien

8386

Marke: DFS
Länder: Großbritannien

Werbende: DFS

Titel	The Big Sofa Test
Agentur	krow Communications
Kampagne	The Big Sofa Test
Werbende	DFS
Marke	DFS
Datum der ersten Ausstrahlung/Veröffentlichung	2017 / 3
Geschäftsbereich	Möbel
Story	In this Aardman campaign for DFS, we see lead character Dawn - a Quality Administrator from the DFS workshop in Yorkshire - as she visits an independent sofa-testing site and sees a DFS sofa put through its paces in a series of stringent quality tests. Aardman’s unique approach to animation helps bring to life these rigorous tests in an engaging, charming and entertaining way. We hear from Dawn, in her own words, as she explains why DFS sofas are built to last, outlining the tests they are all put through. “One’s like a 16-stone fella sitting down on it 18 times a day for 15 years,” she tells us, while ‘The Big Sofa Test’ TV spot serves to communicate how every sofa is quality tested and comes with the reassurance of a 15-year guarantee. In the voiceover, we hear Dawn herself. Her life-like, handmade fabric character is brought to life via stop motion animation, with the attention to detail shown by the expert team at Aardman mirroring the craftsmanship at DFS and which has made the sofa brand such a British success story. The painstaking animation also serves to reinforce the handcrafted nature of each DFS sofa.
Medientyp	Fernsehen
Länge	30 seconds
Creative Director	Darryl George
Creative Director	Jon Mitchell
Art Director	Jon Mitchell
Texter	Darryl George
Executive Creative Director	Nick Hastings
Kaufmännischer Geschäftsführer	Blake Armstrong
Etatdirektor	Felicity Pelly
Kundenbetreuer	Camilla Renny-Smith
Agency Producer	Emma Rookledge
Produktionsfirma	Aardman
Regisseur	Jay Grace
Executive Creative Director	Steve Harding Hill
Produzent	Stephanie Owen
Produktionsmanager	Louise Johnson
Produktionkoordinator	Hannah Campbell
Storyboard Artist	Rob Richards
Character Designer	Krystina Litten
Direktor Fotografie	Jeremy Hogg
Art Director	Helen Javes
Modellbauer	Chris Entwhistle
Mini Sofa Prop Makers	Scary Cat Studios
Cutter	Ben Craske
Post-Produktion	Aardman
Post-Produktion	The Mill London
Tonstudio	Evolutions and Jungle Studios