Crossroads Community Services - "The Erase Hunger Project"

Saatchi & Saatchi Wellness

Saatchi & Saatchi Wellness New York, Vereinigte Staaten von Amerika

Awards

11117

Diese Werbung ist Teil der Kollektion ACT Responsable

Marke: Crossroads Community Services
Länder: Vereinigte Staaten von Amerika

Werbende: Crossroads Community

Titel	The Erase Hunger Project
Agentur	Saatchi & Saatchi Wellness
Kampagne	The Erase Hunger Project
Werbende	Crossroads Community
Marke	Crossroads Community Services
Datum der ersten Ausstrahlung/Veröffentlichung	2015 / 11
Geschäftsbereich	Andere
Slogan	Help Erase Hunger
Story	In the city that never sleeps and never stops eating, we wanted to help the hungry and the homeless who have somehow found themselves passed by. Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us. As a result, more people in need have been fed. And the community has started to unite around one simple goal. To help erase hunger.
Philosophie	Introducing the Erase Hunger Project. A pop-up that's made up of free packets of utensils. And also cards that detail the time and place where delicious food is served at Crossroads Community. A local soup kitchen and food pantry. The pop-up was designed to show up at outdoors at food fairs and open-air markets—anywhere people are hungry. Passersby could then grab a packet of utensils to eat their snack, lunch or dinner. Then hand a card to someone in need. So more people could eat with the rest of us.
Problem	In a city of more than 1.4 people facing little or no food each day, hunger pops everywhere in New York. So we decided to help change that.
Ergebnis	Over a four-month period, social engagement on Facebook increased 150%. Plus, we saw a 25% increase in people being fed at Crossroad Community. The project started to unite the community to help erase hunger.
Medientyp	Internet-Film
Länge	65 seconds
Mehr Informationen	http://www.foryourconsideration.xyz/#/erasehunger
Chief Creative Officer	Kathy Delaney
Creative Director	Scott Carlton
Creative Director	Carolyn Gargano
Druck	Linda Ellis
Illustrator	Gemma O'Brien
Agency Executive Producer	Steve Pytko
TV production assistant	Christopher Burke
Film Director	Mark Hubatsek
Film Editor	Dayn Williams
Art Buyer	Ali Cohen
TV production assistant	Luke Gargano