Titel | Egg Hijack Case Film |
Agentur | Ogilvy Chicago |
Kampagne | Egg Hijack |
Werbende | Tyson Foods |
Marke | Jimmy Dean |
Datum der ersten Ausstrahlung/Veröffentlichung | 2021 / 6 |
Geschäftsbereich | Nahrungsmittel |
Story | Eggs are the first thing that comes to mind when it comes to breakfast. Jimmy Dean Sausage, iconic in its own right, is not. So, we sought to do something about it. We turned every egg in existence – edible or not, fictional or real – into a coupon for Jimmy Dean. First we taught AI how to recognize an egg, requiring the scanning of 10,000 unique eggs of different shapes, sizes, textures and colors. Then we turned it into a net-new technology, which we took to Snapchat and Amazon platforms. There, anyone could scan any egg, which would be immediately detected and turned into a coupon for Jimmy Dean. |
Medientyp | Case Study |
Länge | |
Deputy Worldwide Chief Creative Officer | Joe Sciarrotta |
Executive Creative Director | Isaac Pagan Munoz |
Creative Director | Pat Seidel |
Creative Director | Chris Rose |
Creative Director | Michael Franklin |
Stellvertretender Creative Director | Giovanni Muratori |
Executive Design Direktor | Gabe Usadel |
Creative Director | Olen Amelia |
Design | Olen Amelia |
Executive Producer | Mike Diedrich |
Senior Producer | Justin Moreno |
Executive Director of Digital Production | Preeti Shah |
Technology | Preeti Shah |
Regisseur | Jessica Rivera |
Digital Production | Jessica Rivera |
Senior Editor | Christopher Mines |
Group Director | Kaare Wesnaes |
Kreative Technologie | Kaare Wesnaes |
Leiter Strategie | Karl Turnbull |
Gruppenplanungsdirektor | Katie Sheeran |
Associate Strategy Director | Jaime Mougan |
Geschäftsführer | James Hidden |
Etatdirektor | Adam Legrand |
Etatdirektor | Jordan Hallmark |
Account Executive | Maddie Savin |
Media Director | Mindshare |
Post-Produktion | The Mill Chicago |
Fotograf | Lucas Zarebinski |
Post-Produktion | Optimus |