The Chicago International Film Festival - "Life Scripted Live"

Ogilvy Chicago

Ogilvy Chicago Chicago, Vereinigte Staaten von Amerika

Awards

1629

Marke: The Chicago International Film Festival
Länder: Vereinigte Staaten von Amerika

Werbende: The Chicago International Film Festival

Titel	Life Scripted Live
Agentur	Ogilvy Chicago
Kampagne	Life, Scripted
Werbende	The Chicago International Film Festival
Marke	The Chicago International Film Festival
Datum der ersten Ausstrahlung/Veröffentlichung	2021 / 10
Geschäftsbereich	Festivals & Messen
Story	Film festivals often feel pretentious, exclusive, and inaccessible to the general public. So, in order to invite people from all walks of life to The Chicago International Film Festival, we created a contextual out-of-home campaign that used short screenplays to narrate the everyday happenings of the city. The stars? Ordinary people. We scripted life everywhere—from bus shelters and gas stations to daycares and dry cleaners. We even scripted our festival itself, surprising attendees with an interactive digital billboard that detailed the events of the evening in real time. By the end of the night, we’d written 72 live scripts about date nights, girls’ nights, and everything in between. In the end, we gave our audience the most important role in the festival — and showed that every one of us has a story worth telling.
Medientyp	Case Study
Länge	107 seconds
Deputy Chief Creative Officer, Worldwide	Joe Sciarrotta
Executive Creative Director	Dave Loew
Executive Design Direktor	Gabe Usadel
Executive Creative Director	Luis Gabriel Ramirez Arias
Group Creative Director	Hital Pandya
Design Creative Director	Connor Fleming
Texter	Hannah Lacava
Art Director	Summers Ford
Design Director	Lucia Vaughan
Design Director	Sho Watanabe
Executive Producer	Gayle McCormick
Produzent	Mackenzi Schumann