| Titel | Face Cream |
| Agentur | BBH |
| Kampagne | Boddingtons |
| Werbende | AB Inbev |
| Marke | Boddingtons |
| Datum der ersten Ausstrahlung/Veröffentlichung | 1992 / 1 |
| Geschäftsbereich | Bier, Cidre |
| Slogan | The Cream of Manchester |
| Story | A woman rubs Boddingtons cream on her face before her boyfriend arrives to take her out on a date. |
| Philosophie | We decided to celebrate the brands Manchester roots and the product characteristic that most sets it apart from conventional Southern beers its creaminess. The campaign also aimed to use a distinctively northern tone of voice and a consistent branded look. |
| Problem | When Whitbread bought Boddingtons in 1989, 80% of the brands sales were in the North West region. Whitbread wanted to grow Boddingtons beyond its heartland, without alienating its fans. |
| Medientyp | Fernsehen |
| Länge | |
| Markt | Europe |
| Executive Creative Director | Sir John Hegarty |
| Texter | Tom Hudson |
| Art Director | Mike Wells |
| Agency Producer | Philippa Crane |
| Regisseur | John Lloyd |
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