Typhoo - "Water"

T&Pm

T&Pm Global

Awards

8505

Marke: Typhoo
Länder: Großbritannien

Werbende: Premier Foods

Titel	Water
Agentur	T&Pm
Kampagne	Wake Up - Typhoo
Werbende	Premier Foods
Marke	Typhoo
Datum der ersten Ausstrahlung/Veröffentlichung	2004 / 1
Produkt	Tea
Geschäftsbereich	Kaffee, Tee, Kakao
Slogan	Get back your 'oo' with Typhoo
Story	The new "Typhoo v's" campaign depicts alternative morning 'wake-up' methods for families who have been asked to give up their typhoo. These include buckets of water, a cockerel and a drill sergeant. The ads all conclude that Typhoo is "The best way to wake up".
Philosophie	All ads and sponsorship idents are shown between 6.30 and 9.30am. Sponsoring GMTV completes the 'owning the morning cuppa' strategy. The campaign launched in January 2004 and although there are no firm sales results available yet, qualitative feedback from GMTV viewers and other audiences such as the trade has been very positive.
Problem	The problem Typhoo faced was that like most tea brands, Typhoo has no real product USP. CHI was briefed to find a big idea that allowed Typhoo to own an emotional territory that would motivate drinkers to purchase. The strategy aimed to own a specific tea moment in peoples days - their first cup. This cup could be at 6, 7, 8am or even later in the morning - whenever its drunk it is fundamental to kick starting the day and nothing can beat it.
Medientyp	Fernsehen
Länge	30 seconds
Markt	Großbritannien
Creative Director	Charles Inge
Art Director	Stuart Button
Texter	Greg Mutton
Filmproduzent/Produzent	Matt Brown Brown
Produktionsfirma	Bikini Films
Redaktionsbüro	Speade
Post-Produktion	VTR
Post-Produktion	Smoke & Mirrors
Tonproduktion	Toby@Zoo
Creative Director	Greg Mutton
Creative Director	Stuart Button
Texter	Brian Turner
Texter	Mickey Tudor
Agency Producer	Ben Clark
Regisseur	Martin Granger
Kameramann	Dick Pope