Fountain Tires - "Truck-Thru"

FCB Canada

FCB Canada Toronto, Kanada

Awards

10036

Marke: Fountain Tires
Länder: Kanada

Werbende: Fountain Tires

Titel	Truck-Thru
Agentur	FCB Canada
Kampagne	Truck-Thru
Werbende	Fountain Tires
Marke	Fountain Tires
Posted	Dezember 2020
Geschäftsbereich	Autozubehör & Services
Story	Fountain Tire tackled the trucking segment’s biggest problem: downtime. Even stopping for a coffee costs valuable time. Introducing Truck-Thru – a drive-thru truckers can truck-thru. Built along Canada’s busiest trucking routes, the Truck-thru served free coffee and snacks, saving fleets time and money while growing Fountain Tire’s bottom line.
Problem	Fountain Tire, a Canadian tire and auto-service retailer, is a brand dedicated to being a drivers’ trusted partner on the road, helping them with any and every problem. The challenge was to demonstrate Fountain Tire’s commitment to the commercial industry to increase top of mind awareness, drive 30 new leads, and increase commercial sales by $1,000,000.
Chief Creative Officer	Nancy Crimi-Lamanna
Chief Creative Officer	Jeff Hilts
Group Creative Director	Matt Antonello
Group Creative Director	Noel Fenn
Texter	Shannon McCarroll
Art Director	Tayler-Lee Resar-Teese
Art Director	Mark Mason
Filmproduzent/Produzent	Christine Michalejko
Leiter Strategie	Shelley Brown
Etat-Planer	Eryn LeMesurier
Etatdirektor	John Pace
Account Executive	Chris Flynn
Projektmanager	Adrian Bailon
VP Managing Director	Chris Perron
Produktionsfirma	Anthill Films
Herstellungsleiter	Scott Jewett
Geschäftsführender Teilhaber	Ian Dunn
Executive Producer	Ian Dunn
Direktor Fotografie	Jason Manning
Kameramann	Zach Rampen
Redaktionsbüro	The Editorial Factory
Cutter	John Evans
Transfer	Slim Post
Filmproduzent/Produzent	Alex DAvolio
Tonproduktion	Vapor RMW
Regisseur	Ted Rosnick
	Ryan Chalmers
Filmproduzent/Produzent	Kat Stewart
Produktion	Fuel Content
Druck-Produzent	Bruce Ellis