Coop Naturaplan - "Naturaplan - Organic is in our nature"

For the well-being of human beings, animals and the environment, Naturaplan has been following the strictest organic guidelines for 30 years. Only those who have organic in their DNA can adhere to these high standards. The claim "Organic is in our nature" expresses this self-image of Naturaplan and serves as the motto for a film celebrating the brand’s jubilee: Accompanied by the Steppenwolf song "Born to be wild", the film stages the idea that we are still close to nature as children and that Naturaplan, through the passionate, hands-on work of its producers guarantees that we do not lose this closeness as adults.