Samsung Galaxy - "Join the Flip Side (105s)"

CHEP Network

CHEP Network South Yarra VIC, Australien

Awards

1553

Marke: Samsung Galaxy
Länder: Niederlande

Werbende: Samsung

Titel	Join the Flip Side (105s)
Agentur	CHEP Network
Kampagne	Join the flip side
Werbende	Samsung
Marke	Samsung Galaxy
Posted	November 2022
Geschäftsbereich	Handies & Pagers
Story	Switching phone brands can be a scary prospect.And sticking to what you’re used to can quickly become default, even if the latest tech doesn’t get you quite as excited as it used to.But there is something truly magical and unique about the first time you see a Galaxy Z Flip 4.Our campaign is a dramatic film, centered around this phenomenon.Its protagonist, Elena, is an everyday smartphone user who becomes mesmerized by the unique movement of her friend’s brand new Z Flip 4.As she desperately tries to put it out of her mind, determined not to switch from her existing device, everything appears to take on the Samsung’s form as the world folds and flips around her.The more she resists, the more extreme these visual reminders become, before finally she surrenders to the inevitable: trading in her phone for the irresistible Z Flip 4.
Medientyp	Internet-Film
Geschäftsführer	Blake Harrop
Executive Creative Director	Eric Quennoy
Executive Creative Director	Mark Bernath
Creative Director	Ramona Todoca
Creative Director	Edouard Olhagaray
Art Director	Cecilia Pignocchi
Texter	Andrew Duncan
Executive Producer	Endy Hedman
Filmproduzent/Produzent	Yaya Zhang
Etat-Planer	Thom Dinsdale
Etat-Planer	Ipek Tosun
Strategy Director	Akua Harris
Etatdirektor	Eleanor Thodey
Etatdirektor	Luke Hickey
Kundenbetreuer	Mauro Sala
Business Affairs	Sametta Gbilia
Studio Direktor	Lizzie Murray
Designer	Lewis Beedham
Designer	Olya Kuzovkina
	Muhcine Ennou
	Serhii Serbin
	Stelios Nikolaou
Produktionsfirma	Bacon
Regisseur	Mathias and Mathias