| Titel | N/A |
| Agentur | Juniper Park\TBWA |
| Kampagne | N/A |
| Werbende | PepsiCo Inc. |
| Marke | Frito-Lay |
| Posted | Februar 2009 |
| Produkt | Fritos |
| Geschäftsbereich | Nahrungsmittel |
| Story | The new campaign repositions Lay's as a permissible pleasure rather than a craveable indulgence. It tells an emotional story, reminding consumers of the connection they have had with the brand forged over decades. |
| Medientyp | Presse & Publikationen |
| Markt | Kanada |
| Creative Director | Alan Madill |
| Art Director | Alan Madill |
| Creative Director | Terry Drummond |
| Texter | Terry Drummond |
| Fotograf | Bob Stevens |
| PP | Deb Ingham |
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