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Greg Gray
Greg Gray
Director at HunkyDory Films
Cape Town, Südafrika
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TitelHurt people, hurt people
Agentur
Kampagne Hurt people, hurt people
Werbende The Western Cape Government’s GBV
Marke Gender based violence
Datum der ersten Ausstrahlung/Veröffentlichung 2023 / 2
Geschäftsbereich Regierungsinformation & Services
Story Cape Town, South Africa. Research shows that majority of men who abuse women have been victims of abuse themselves. he Western Cape Government aimed at encouraging men to break the cycle of abuse by seeking professional help and counselling through the Western Cape Government’s GBV Command Centre for the pain and abuse inflicted on them in their lifetime.
Philosophie Film shows a young boy’s journey of childhood trauma to its inevitable conclusion where we see the abusive behaviour of the father mirrored in the now-grown child. Showing the abuser as the abused and eliciting understanding for the perpetrator of abuse as a victim is something that needed to be carefully handled. In no way could the campaign be seen to be making excuses for abusive behaviour or absolving men of responsibility for their actions.
Medientyp Internet-Film
Länge
Chief Creative Officer
Executive Creative Director
Creative Director
Senior Producer
Kundenbetreuer
Business Unit Director
Produktionsfirma
Produktionsleitung
Executive Producer
Direktor Fotografie
Herstellungsleiter
Production Art Director
Ausstattung/Styling
Head of Research
Cutter
Redaktionsbüro
Music and Audio Production House
Komponist
Post Production Creative Director
Creative Producer
Sound Designer and Final Mix Engineer
Post Production Online
Post Production Offline

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