St John Ambulance - "Baby CPR (Extended)"

BBH

BBH London, Großbritannien

12188

Marke: St John Ambulance
Länder: Großbritannien

Werbende: St John Ambulance

Titel	Baby CPR (Extended)
Agentur	BBH
Kampagne	Nursery Rhymes Inc.
Werbende	St John Ambulance
Marke	St John Ambulance
Datum der ersten Ausstrahlung/Veröffentlichung	2016 / 1
Geschäftsbereich	Regierungsinformation & Services
Story	Find out how to help a baby who’s not breathing with #babyCPR, taught by the stars of Nursery Rhymes Inc. – the new advert from St John Ambulance. Remember the song, in case things go wrong. Please share this film. More first aid resources for parents: http://www.sja.org.uk/NurseryRhymesInc Do you know your puffs and pumps? Nursery Rhymes Inc. have got you covered. Parents told us that their baby not breathing is the first aid emergency they fear the most. We know that parents find the thought of giving their baby CPR frightening so we’ve removed the fear factor and made it as easy as possible to learn. We’ve created a short video featuring the stars of Nursery Rhymes Inc. that shows how to give baby CPR in a reassuring unforgettable way. We want parents, grandparents and anyone who cares for infants to remember the song in case things go wrong. Please share it far and wide, so that as many people as possible know some first aid.
Medientyp	Internet-Film
Länge	137 seconds
Ton	750mph
Creative Teammitglied	Fred Rodwell
Creative Teammitglied	Andy Parsons
Creative Director	Ian Heartfield
Strategy Director	Rowenna Prest
Strategist	Alana King
Business Lead	Jon Barnes
Etatdirektor	Leo Sloley
Account Executive	Louisa Steele
Produzent	Victoria Keenan
Produktionsfirma	Blinkink
Regisseur	Becky Sloan
Regisseur	Joseph Pelling
Song and lyrics	Baker Terry
Song and lyrics	Joseph Pelling
Executive Producer	James Stevenson Bretton
Produzent	Benjamin Lole
Direktor Fotografie	Ed Tucker
Post-Produktion	The Mill London
Post-Produktion	Blinkink
Cutter	Joseph Pelling
Cutter	Hugo Donkin
Redaktionsbüro	Blinkink
Medienagentur	JAA