La Famiglia Rana - "Bravo Brian"

BMB

BMB London, Großbritannien

7535

Marke: La Famiglia Rana
Länder: Großbritannien

Werbende: Rana

Titel	Bravo Brian
Agentur	BMB
Kampagne	Bravo Brian
Werbende	Rana
Marke	La Famiglia Rana
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 10
Geschäftsbereich	Reis, Nudeln, Trockengemüse & Getreide
Story	The film “Bravo Brian” is set in Verona, the home of La Famiglia Rana. Humorously challenging a romantic perception many Brits have of Italians; that they make their own fresh pasta from scratch for every meal - when in reality, La Famiglia Rana pasta is the number one fresh pasta brand in Italy, where over 60% of households enjoy it regularly. Featuring a young couple, Rosa and Brian, the film shows Brian (a Brit) desperate to impress his new Italian girlfriend’s family. At the dining table, Brian tries to pass off delicious La Famiglia Rana Tortelloni as his own “family recipe”, until a surprised Rosa states that his pasta tastes “just like Mamma’s”, while her father agrees, adding that it “even looks like Mamma’s”. As Rosa and her father describe the similarities between Brian and the Italian matriarch’s “homemade” pasta, a series of intense and knowing looks pass between Brian and Rosa’s mamma. When Brian leaves the table to refill a water carafe, Mamma corners him in the kitchen – and we realise that both Brian and Mamma have been cooking La Famiglia Rana’s fresh filled pasta and passing it off as their own creation - before we see the two of them make a sneaky pact to keep it a secret from the rest of the family, with Mamma saying to Brian “let’s keep this between us”. A title appears that reads “Italy’s best kept secret” before revealing the range of La Famiglia Rana fresh filled pastas.
Philosophie	Italian pasta brand, La Famiglia Rana, unveils a new campaign building on the brand line; “Italy’s Best Kept Secret”. As its biggest UK launch to date, it features Rana’s first cross-channel TV and OOH campaign since appointing creative agency BMB in 2021. The campaign goes live on the 6th October. It was shot by Bafta-winning director, David Kerr with Oscar-nominated Seamus McGarvey acting as Cinematographer. Media planning and buying was handled by Bountiful Cow.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Hungry Man
Post-Produktion	Absolute Post
Werbeleiter	Antonella Paternò
Werbeleiter	Simone Galucci
Werbeleiter	Michela Laveli
Werbeleiter	Scott Ellison
Werbeleiter	Sarah Mellor
Werbeleiter	Raquel Medina
Chief Creative Officer	Matt Lever
Creative Director	Jordan Down
Creative Director	Will Marsden
Kaufmännischer Geschäftsführer	Lee Allen
Etatdirektor	Lucy Williams
Senior Agency Producer	Clancie Brennan
Produktionsassistant	Nina Stokes
Senior Strategist	Cristina Artiz
Projektleiter	Sofi Andersson
Head of Design	Ted Smith
Designer	Sam Peel
Regisseur	David Kerr
Produzent	Stephen Johnson
Executive Producer	Matt Buels
Direktor Fotografie	Seamus McGarvey
Kostüme	Massimo Cantini Parrini
Cutter	Bill Smedley
Redaktionsbüro	Work Editorial
Kolorist	Matt Turner
Color Assist	Anthony Abbott
Sounddesigner	Rich Martin
Sound Assist	Daniel Panayi
2D Flame Artist	Jasmine Cooper
Executive Post Producer	Belinda Grew
Post Junior Producer	Dannica Green
Produktionsassistant	Megan Shaw
Produktionsfirma	Diaviva
Medienagentur	Bountiful Cow