| Titel | Lightning |
| Agentur | MullenLowe South Africa |
| Kampagne | Lightning - Tetrapak |
| Werbende | Tetra Pak International S.A. |
| Marke | Tetra Pak |
| Posted | März 2010 |
| Geschäftsbereich | Fabrikationen |
| Slogan | Protects what's good |
| Story | Based on the tragically funny tale of an American Park Ranger, Roy Sullivan, the highlight of the campaign is a TV commercial set in a game park in 1940s Americana. Despite dedicating thirty years of his life to assiduously serving Mother Nature, Sullivan was struck by lightning seven times before finally giving up on his environmental good deeds. |
| Philosophie | While it is always a mammoth task to change consumer habits, the objective of the campaign was to encourage shoppers to choose Tetra Pak products over items with less responsible packaging. Tetra Pak cartons are designed to have a low carbon footprint, and many of South Africas leading brands (predominantly milk and juice) already come in Tetra Paks. |
| Medientyp | Fernsehen |
| Markt | Südafrika |
| Produktionsfirma | Velocity Films |
| Post-Produktion | Deliverance Post Production |
| Cutter | Ricky Boyd |
| Spezialeffekte | BlackGinger |
| Kundenbetreuer | Lucinda Semple |
| Agency Producer | Juliet Curtis |
| Art Director | Christopher Charoux |
| Stellvertretender Art Director | Heidi Kasselman |
| Texter | Matthew Berge |
| Creative Director | Eoin Welsh |
| Executive Creative Director | Rui Alves |
| Direktor Fotografie | Paul Gilpin |
| Produzent | Helena Woodfine |
| Regisseur | Greg Gray |
Mehr Projekte
ALLE SEHENBig Things
- MARKE:
- MTN
- AGENTUR:
- TBWA\Hunt\Lascaris Johannesburg
Where There's No Will
- MARKE:
- Capital Legacy
- AGENTUR:
- Halo Advertising
Anything for the Taste
- MARKE:
- KFC
- AGENTUR:
- Ogilvy South Africa
Hurt people, hurt people
- MARKE:
- Gender based violence
- AGENTUR:
- HelloFCB+
Big John Beats 'Ya’Hunga Forever
- MARKE:
- Chicken Licken
- AGENTUR:
- Joe Public
Nuggets of Wisdom - Loan , Lotto, Tattoo
- MARKE:
- Chicken Licken
- AGENTUR:
- Joe Public
Flavor Stacking Space Return
- MARKE:
- Pringles
- AGENTUR:
- Grey New York
Soul Food® For A Soul Nation.
- MARKE:
- Chicken Licken
- AGENTUR:
- Joe Public
The Sweater
- MARKE:
- MTN
- AGENTUR:
- TBWA\Hunt\Lascaris Johannesburg