Ricky Boyd
Cape Town, Südafrika
TitelLove Story
Agentur
Kampagne Love Story
Werbende Virgin Atlantic
Marke Virgin Atlantic
PostedApril 2005
Produkt Upper Class Suite
Geschäftsbereich Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen
Story This thought was illustrated by showing our hero romancing and eventually marrying the fat unattractive slob in the seat next to him.
Philosophie To illustrate the benefit of the Upper Class suite we mocked airlines
who don't provide suites (all of them) instead providing a standard
Business Class seat where someone sits or sleeps next to you. The
thought was that if you wanted to sleep with the person sitting in the
seat next to you, you would have married them.
Problem The problem wasn't so much a problem as an opportunity. The opportunity
to launch the Virgin Upper Class suite, a way of traveling that gives
you total privacy and means that you don't have to sit next to anyone,
or sleep next to them if it's a long flight.
Medientyp Fernsehen & Kino
Länge
Markt Südafrika
Soundtrack How Deep is Your Love
Produktionsfirma
Cutter
Texter
Regisseur
Account Executive
Art Director
Agency Producer
Filmproduzent/Produzent
Creative Director
Musik

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