Titel | A Little Gasoline Campaign |
Agentur | DDB Paris |
Kampagne | Lupo consumption - Volkswagen |
Werbende | Volkswagen |
Marke | Volkswagen |
Datum der ersten Ausstrahlung/Veröffentlichung | 1999 / 1 |
Produkt | Lupo 3L |
Geschäftsbereich | Kleinwagen |
Story | A jar with paint brushes in it. The jar is used to clean the paint brushes. The jar has just enough gasoline to cover and clean the brushes. The text indicates that you can drive 23 KM with this small amount of gasoline in a Volkswagen Lupo. You can drive 17 km on the gas used for the flame. Or, you can drive for 2 km with the fuel in a lighter |
Medientyp | Plakat |
Markt | Frankreich |
Creative Director | Christian Vince |
Texter | Manoelle Van der Vaeren |
Art Director | Sébastien Vacherot |
Fotograf | Sébastien Vacherot |