Titel | Hornets |
Agentur | Y&R London |
Kampagne | Play Tough |
Werbende | Jaguar Land Rover |
Marke | Land Rover |
Datum der ersten Ausstrahlung/Veröffentlichung | 2011 / 1 |
Geschäftsbereich | Firmens-/Institutionnelle Kommunikation |
Slogan | Play Tough. Official partner of England rugby |
Story | Ben Youngs is carrying a hornets nest like a rugby ball being pursued by a swarm of angry hornets |
Philosophie | Each ad features an England rugby player in typically tough, challenging Land Rover environments. |
Problem | Play Tough is the new campaign for Land Rover's sponsorship of England Rugby |
Medientyp | Plakat |
Schauspieler | Ben Youngs |
Werbeleiter | Les Knight |
Etatdirektor | Glynn Euston |
Fotograf | Nick Georghiou |
Art Director | Jerry Hollens |
Texter | Mike Boles |
Creative Director | Mark Roalfe |