BBC2 - "White Trail"

Y&R London

Y&R London London, Großbritannien

Awards

4827

Marke: BBC2
Länder: Großbritannien

Werbende: BBC

Titel	White Trail
Agentur	Y&R London
Kampagne	White Trail
Werbende	BBC
Marke	BBC2
Datum der ersten Ausstrahlung/Veröffentlichung	2008 / 2
Produkt	White
Geschäftsbereich	Fernseh- & Radioprogramme & Sender
Slogan	Is white working class Britain becoming invisible?
Story	The TV trail shows a white working class man’s face being gently written on by many hands, writing in both English and other languages. The hands represent multi-cultural Britain, scribing one of two phrases: ‘I love Britain’ and ‘Britain is changing’.
Philosophie	The trail has been carefully conceived. The hands represent multi-cultural Britain in all its guises and include white hands which represent the way in which some sections of society have embraced multi-cultural society. It is intended to capture the fact that people from many different cultures are making a positive contribution to our national economy and identity with the words ‘I love Britain’ whilst referring to the fact that there are a number of different factors affecting white working classes - from changes in industry to political representation – with the phrase ‘Britain is changing’.
Problem	The season explores the loss of white working class identity in various regions of the UK as a result of increasing numbers of migrant communities forming. It’s clearly an incredibly sensitive subject matter, and BBC2 is aiming to give an objective overview of all of the debates surrounding the issue.
Medientyp	Fernsehen
Länge	80 seconds
Markt	Großbritannien
Tonstudio	Wave Studios
Werbeleiter	Lindsay Nuttall
Werbeleiter	Ruairi Curran
Texter	Mike Boles
Art Director	Jerry Hollens
Etatdirektor	David Young
Kundenbetreuer	Abbi Wolffe
Regisseur	Malcolm Venville
Produktionsfirma	Therapy Films
Produzent	Louise Jones
Musik	Billy Bragg
Tonstudio	Parv Thind
Digitale Retuschierung	Lee Aldridge
Typograf	Lee Aldridge