McDonald's - "Fancy a McDonald's?"

Leo Burnett

Leo Burnett London, Großbritannien

Awards

3313

Marke: McDonald's
Länder: Großbritannien

Werbende: McDonald’s

Titel	Fancy a McDonald's?
Agentur	Leo Burnett
Kampagne	#RaiseYourArches
Werbende	McDonald’s
Marke	McDonald's
Datum der ersten Ausstrahlung/Veröffentlichung	2023 / 1
Geschäftsbereich	Gastätte & Schnellgaststätte
Story	In a world of mounting pressure and expectation, an invitation to McDonald’s provides us all with a small, but much needed moment of light-hearted release.However, we noticed something. An invitation to McDonald's is so universal that it can be communicated without words, food, or restaurants. All it takes, is a simple raise of the eyebrows - a gesture that everyone in the UK is familiar with.McDonald’s claimed ownership of that knowing look by turning it into an ownable action that quickly became a cultural trend that spread across 35 countries, via a fully integrated media plan that launched on Blue Monday at the beginning of January, with the goal of spreading joy at a time when the nation needs it most.We began with a bold experiential stunt that saw McDonald’s change their logo for the first time in history across physical signage, as well as social profiles.
Medientyp	Fernsehen
Länge	60 seconds
Produktionsfirma	Moxie Pictures LDN
Redaktionsbüro	Final Cut
Post-Produktion	Framestore
Audio-Postproduktion	750mph
Chief Marketing Officer (CMO)	Michelle Graham-Clare
Director of Marketing	Steve Howells
Chief Creative Officer	Chaka Sobhani
Executive Creative Director	Mark Elwood
Creative Director	James Millers
Creative Director	Andrew Long
Texter	Gareth Butters
Art Director	Joe Miller
Head of TV	Graeme Light
Regisseur	Edgar Wright
Cutter	David Webb
Flame Artist	Darren Nicholson
Post-Produktion	Alexis Paterson
Kolorist	Stef Perry
Mixer	Sam Ashwell