Titel | Landlady |
Agentur | McCann London |
Kampagne | Latin Spirit in Everyone - Bacardi |
Werbende | Bacardi-Martini |
Marke | Bacardi Breezer |
Datum der ersten Ausstrahlung/Veröffentlichung | 2000 / 3 |
Geschäftsbereich | Spirituosen |
Story | A suspicious landlady is seen interviewing 3 prospective male tenants. They squirm awkwardly whilst we are shown a series of wild, colourful scenes that divulge their true latin spirit. |
Philosophie | Dramatise the quality of Bacardi Breezer through scenarios that demonstrate that beneath an apparently harmless exterior lies real latin spirit. |
Problem | Build awareness amongst 18-24 year old consumers. |
Medientyp | Fernsehen |
Länge | |
Markt | Großbritannien |
Creative Director | Luke White |
Texter | Mike Statham |
Art Director | Chris McDonald |
Agency Producer | Petrina Kilby |
Regisseur | Howard Greenhalgh |
Produktionsfirma | Goldman Films |