Titel | Confetti |
Titel (Originalsprache) | Confetti |
Agentur | McCann London |
Kampagne | New Airport And Route Launch - US Airways |
Werbende | US Airways |
Marke | US Airways |
Datum der ersten Ausstrahlung/Veröffentlichung | 2000 / 5 |
Produkt | Europe - USA Non Stop |
Geschäftsbereich | Fluglinien, Flughäfen, Bahnreisen, Busreisen, Fähren, Schiffsreisen |
Slogan | Non Stop Daily To The USA |
Story | Introduce a new, non stop transatlantic service from Manchester to Philadelphia and to 250 + cities within North America and the Caribbean. |
Philosophie | Confetti symbolises a joyful event and the main divert link between Manchester and Philadelphia. The actual confetti highlights some of the 250 + cities on US Airways North American networks. |
Problem | Announce the launch of a new service from a new UK airport (Manchester), non stop to Philadelphia and can go to 250 + North American cities. |
Medientyp | Presse & Publikationen |
Markt | Großbritannien |
Creative Director | Jeremy Perrott |
Texter | Jonathan Elley |
Art Director | Martin Casson |